The numbers are in for tourism in Telluride during the month of July – and the results look extremely good! In fact, the numbers were so good, they broke the record for any previous July. Not only were the visitor numbers up, but the nightly rate was up too, signaling a return to a healthy tourism economy that was slow to recover after the financial crisis of 2008. Michael Martelon, CEO of the Telluride Tourism Board (TTB) attributed this summer’s growth to a few factors – the growing awareness of Telluride as a world class mountain destination & efforts by Telluride Ski & Golf to create more family & kid friendly activities in Mountain Village. The TTB expects to see further improvements with the fall color season kicking off right now, and the winter ski season with a substantial increase in winter flights.
To reserve your Telluride vacation, call Lodging In Telluride on 888-998-6471 or send us an email. We have a selection of vacation rental condos in Telluride town, located close to all of the action! We also consider ourselves to be the friendliest Telluride lodging company in town, creating a seamless experience for our owners & guests.
Here is the full article that appeared in the Telluride Daily Planet a few days ago…
Record-breaking July tourism for Telluride
Fall, winter looking up as well, according to TTB
By Heather Sackett
EditorAccording to data from the Telluride Tourism Board, July was a record-breaking month for tourism in the Telluride region, and fall and winter numbers are looking promising as well.July occupancy was up three points over 2013’s record-breaking numbers. The average daily rate for lodging increased by 9 percent and the revenue per available room increased by 14 percent from 2013.“July is always a really strong month,” said TTB CEO Michael Martelon. “As our brand continues to gain momentum and prominence, what ends up happening is not only do visitors come and stay in hotels, but on people’s couches.”Martelon said he is also excited about Telluride Ski & Golf Company’s efforts at creating more on-mountain summer activities, like the ropes course it unveiled this year. Town often feels more crowded in summer because there aren’t thousands of people skiing on the resort.“I’m very excited and enthusiastic about the ski resort continuing to build that outdoor adventure activity so we can get more of our summer visitors on the mountain,” Martelon said.The end of summer and fall are looking up too, according to the TTB. August is pacing one point behind last year and September is also gaining ground.“I think August is going to be strong and right now we are trying to push with September and October with the Gold Season,” Martelon said.The Gold Season fall marketing campaign launched the last week in August and will run through the end of October. The digital ads highlight fall in the Telluride region with a lodging promotion that offers visitors a third or fourth night free any day of the week at participating properties.
Winter forecasts look strong too. December occupancy is pacing two points ahead of last year and January is three points ahead. The average daily rate for December is significantly higher at $707, compared with $567, which illustrates strong holiday bookings for larger condos and homes. And this winter there will be a 20 percent increase in flights landing in Montrose, with planes from places like Dallas-Fort Worth and San Francisco.
“We have a lot more seats coming into our destination this winter so there’s tremendous opportunity to better our winter,” Martelon said.